Shopify App Store Optimisation
Listing copy, screenshots, demo videos, key benefits, integrations and category positioning optimised to rank and convert in the Shopify App Store.
Shopify app marketing
Scale Shopify app installs and optimise your merchant ROAS.
Specialised Shopify app marketing — Shopify App Store Optimisation, paid acquisition for Shopify Partners, and conversion optimisation for the Shopify merchant audience.
Shopify App Marketing
Australia's #1 Shopify App Promotion Service Provider.
Shopify Apps live and die by their Shopify App Store ranking. Get the listing, reviews and category positioning right and you'll generate compounding installs at near-zero CAC. Get them wrong and even a great product struggles.
We help Shopify Partners design, optimise and scale the marketing that wins in the Shopify ecosystem — from App Store Optimisation through to merchant-facing paid media, content and Shopify community engagement.
What's included
Everything you get with our Shopify App Marketing service
Reviews & merchant proof
Systems and outreach campaigns to consistently generate authentic 5-star reviews from merchants — the single biggest ranking and conversion factor on Shopify.
Paid merchant acquisition
Targeted paid campaigns on Meta, Google and LinkedIn that reach Shopify merchants, plus retargeting flows that convert evaluators into installs.
Shopify-specific content marketing
Educational content (guides, comparisons, tutorials) that ranks for Shopify-specific search queries and drives qualified merchant traffic to your listing.
Partner ecosystem & integrations
Co-marketing with complementary apps, theme partnerships, and Shopify Plus partner relationships that compound your reach.
Conversion & onboarding
Optimised in-app onboarding, activation flows and pricing pages designed for the Shopify merchant journey — so installs become paying customers.
Built for the Shopify ecosystem from the ground up.
Generic app marketing playbooks don't work in Shopify. The audience is different (merchants, not consumers), the conversion funnel is different (installs through a partner store), and the ranking factors are different (reviews, recency, install velocity).
We've built and refined a Shopify-specific marketing system over years of working with Shopify Partners. If you're a Shopify Partner looking to scale your app, apply for a free 30-min Shopify App Strategy Call.
Frequently asked questions
What is Shopify App Marketing?
Shopify App Marketing is the discipline of acquiring Shopify merchants for apps in the Shopify App Store. It combines Shopify App Store Optimisation, paid merchant acquisition, content marketing, partner co-marketing and in-app conversion optimisation.
How is Shopify App Marketing different from mobile app marketing?
The audience (B2B merchants vs. consumers), the install funnel (Shopify App Store vs. Apple/Google), and the ranking factors (recency-weighted reviews) are all different. Mobile app marketing tactics rarely transfer directly — you need a Shopify-specific playbook.
Do you only work with established Shopify Apps?
No. We work with Shopify Apps at every stage — from pre-launch and Shopify App Store submission through to scaling apps at $1M+ ARR. The strategy varies by stage; the principles are the same.
How important are Shopify App Store reviews?
Critical. The Shopify App Store ranking algorithm weights recent reviews heavily, and merchants browsing apps filter by star rating. Most Shopify Apps that struggle to grow have a review problem upstream of their actual product quality.
How much does a Shopify App Marketing engagement cost?
Initial Shopify App Store Optimisation engagements typically range from $5,000 to $15,000. Ongoing growth retainers (ASO + paid + content + reviews) typically range from $7,500 to $30,000+ per month, plus media spend. Apply for a strategy call for a tailored scope.
More services
Explore our other services
Pre-Launch Planning
Get expert advice and genuine feedback from Jarrah and his team to avoid common pre-launch marketing mistakes, ready your App for release and implement a successful Pre-Launch Campaign.
Learn moreApp Launch Execution
Using our experience, we carry out the essential pre-launch and app launch activities you need to predictably drive users from day one, increase App Store rankings, and set you up for long-term success.
Learn moreRetention & Engagement
Most agencies focus on acquiring new users but neglect to convert and retain them. When you work with us, our priority is to improve your in-app conversion & engagement rates so you can actually build a successful app company.
Learn moreTrusted by leading app companies
Ready to get started?
Speak to an Shopify App Marketing specialist
We look forward to making you our next success story.