App Marketing Experts

Australia's #1 App Marketing Agency

We're a team of mobile and web app marketing specialists driving high-yield user acquisition for app companies since 2009.

Schedule your free 30-min strategy call View our services

What we do

Specialist App user acquisition that scales.

My team and I specialise in running high-yielding User Acquisition Campaigns for iOS & Android mobile apps, whether as part of our fully managed Pre-Launch or Launch campaigns, or through our one-on-one consulting and intensive coaching services.

I've personally managed hundreds of campaigns over the years and am responsible for helping countless app development companies launch themselves into the “Top Charts” of both the App Store & Google Play, across multiple categories including Business, Productivity, Finance, Education, Medical, Sports, Entertainment, Health & Fitness, Social Networking, Games, and more — achieving millions of users using ASO, ASA, Viral Video and intelligent advertising strategies.

If you're looking to scale user acquisition and revenue by driving targeted high-quality users from popular networks such as TikTok, Meta, Google, Apple Search, Amazon as well as our own contacts and new traffic sources, then I'm positive we can help you.

Discover how you can work with us

Our services

Specialised app marketing & user acquisition.

12+ years executing every stage of the app growth playbook for ambitious mobile and web app teams.

Pre-Launch Planning

Get expert advice and genuine feedback from Jarrah and his team to avoid common pre-launch marketing mistakes, ready your App for release and implement a successful Pre-Launch Campaign.

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App Launch Execution

Using our experience, we carry out the essential pre-launch and app launch activities you need to predictably drive users from day one, increase App Store rankings, and set you up for long-term success.

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Retention & Engagement

Most agencies focus on acquiring new users but neglect to convert and retain them. When you work with us, our priority is to improve your in-app conversion & engagement rates so you can actually build a successful app company.

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App Store Optimisation

After ranking countless apps to the top of the Apple App Store and Google Play Store, you can rely on our extensive experience and data-driven methodologies to execute everything you need to maximise free organic installs and dramatically improve your conversion rates.

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Apple Search Ads

Work with Australia's #1 Apple Search Ads Agency to acquire high-search intent users to your App at scale with our market-leading Apple Search Ads campaign management.

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Viral Video Campaigns

Organic short-form viral videos such as TikToks, Reels, & YouTube Shorts are fast becoming our go-to strategy for driving significant targeted installs and user engagement at scale. Let us craft and execute a successful viral video campaign for you.

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Shopify App Marketing

Scale Shopify app user acquisition and optimise ROAS with our specialised Shopify app install campaigns. Request a free 30-min Shopify App Strategy Call with a SAM strategist today.

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Proven app marketing strategy

Whether you need a launch partner, a growth team, or strategic consulting, Jarrah and his team have you covered.

Apply for a free 30-minute strategy call. Personally reviewed by Jarrah.

Apply now How we work

What our clients say

Trusted by founders and CEOs across Australia and beyond

Very pleased

“From a strategic advertising standpoint, I don't know what we would have done without you guys. The team (Greg, Michelle, and I) have been very pleased with the progress so far.”

Mark Bardi

Co-Founder, HerePin

Case studies

Real results from real app teams

A selection of engagements where App Media has lifted installs, conversion and downstream revenue.

Travel & enterprise SaaS

Driving installs and engagement for CTM's traveller mobile app

How App Media partnered with Corporate Travel Management to lift App Store conversion, organic installs and traveller adoption of CTM's mobile app.

ASO impressions: +220%
Conversion rate: +38%
Organic installs: +190%

Consumer fintech

Scaling Cashrewards' mobile app installs through ASO and paid acquisition

How App Media helped Cashrewards lift App Store rankings, conversion rate and paid install volume for their cashback shopping app.

Category ranking: Top 5
Paid CPI: -32%
Install volume: +165%

Health tech

Lifting MedAdvisor's app adoption among Australian patients

How App Media helped MedAdvisor grow App Store visibility, install conversion and patient enrolment for their medication-management app.

App Store ranking: #1 medication
Install conversion: +44%
Active users: +85%

All case studies

Trusted by leading app companies

Latest thinking

App marketing playbooks and field notes

Practical writing from the App Media team — ASO, Apple Search Ads, viral video, retention and growth.

ASO

How App Store Optimisation (ASO) works in 2026

An up-to-date guide to App Store Optimisation in 2026 — what's changed, what still works, and how Australian app teams should approach ASO this year.

9 min read

Paid acquisition

Apple Search Ads vs Google App Campaigns: which wins in 2026?

A side-by-side breakdown of Apple Search Ads (ASA) vs Google App Campaigns (AC) — targeting, CPI, scale and where each one wins.

8 min read

Pre-launch

App pre-launch checklist for Australian founders (2026 edition)

The 18-step pre-launch app marketing checklist App Media uses with Australian app founders — covering App Store, paid, content, PR, analytics and launch-day execution.

11 min read

All blog posts

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Please complete the form below

Due to the specialised nature of what we do, Jarrah and his team can only work with a select group of clients at any given time. Please complete the brief application form below to request your free 30-minute strategy call and start the process of potentially working with Jarrah and his team.

Jarrah will personally review your application and follow up with you.

Jarrah Robertson, Chief Strategist at App Media — App Media
Jarrah Robertson
Chief Strategist · Founder