Melbourne app marketing agency
App Marketing Agency Melbourne
App Media works with Melbourne's most ambitious mobile and SaaS app teams — from pre-launch through to scale-stage retention and revenue optimisation.
In shortApp Media works with Melbourne mobile and SaaS app companies on App Store Optimisation, Apple Search Ads, viral video and full-stack user acquisition. Founded in 2009, the team is led by Chief Strategist Jarrah Robertson, who personally reviews every Melbourne strategy-call application within 1–2 business days.
Reviewed by Jarrah Robertson
Chief Strategist, App Media · 12+ years in app marketing
Melbourne
Why Melbourne app teams work with App Media
Melbourne has Australia's second-largest concentration of app and SaaS companies, with particular strength in finance, health, marketplaces and creative tools. The city's product and design culture means the best Melbourne apps tend to win on craft — but craft alone doesn't move installs without a disciplined acquisition layer underneath.
We work with Melbourne app teams to add that acquisition layer: ASO that surfaces the work you've already done in product; Apple Search Ads to convert intent at the moment of search; and viral video to amplify the founder/brand story across TikTok, Reels and Shorts.
Most Melbourne engagements are run remotely with periodic in-person workshops where useful.
Services
Our App Marketing services for Melbourne app teams
Each engagement is scoped to your stage and category. Most Melbourne engagements combine ASO, Apple Search Ads and viral video.
Pre-Launch Planning
Get expert advice and genuine feedback from Jarrah and his team to avoid common pre-launch marketing mistakes, ready your App for release and implement a successful Pre-Launch Campaign.
Learn moreApp Launch Execution
Using our experience, we carry out the essential pre-launch and app launch activities you need to predictably drive users from day one, increase App Store rankings, and set you up for long-term success.
Learn moreRetention & Engagement
Most agencies focus on acquiring new users but neglect to convert and retain them. When you work with us, our priority is to improve your in-app conversion & engagement rates so you can actually build a successful app company.
Learn moreApp Store Optimisation
After ranking countless apps to the top of the Apple App Store and Google Play Store, you can rely on our extensive experience and data-driven methodologies to execute everything you need to maximise free organic installs and dramatically improve your conversion rates.
Learn moreApple Search Ads
Work with Australia's #1 Apple Search Ads Agency to acquire high-search intent users to your App at scale with our market-leading Apple Search Ads campaign management.
Learn moreViral Video Campaigns
Organic short-form viral videos such as TikToks, Reels, & YouTube Shorts are fast becoming our go-to strategy for driving significant targeted installs and user engagement at scale. Let us craft and execute a successful viral video campaign for you.
Learn moreShopify App Marketing
Scale Shopify app user acquisition and optimise ROAS with our specialised Shopify app install campaigns. Request a free 30-min Shopify App Strategy Call with a SAM strategist today.
Learn moreThe Melbourne app market in 2026
Melbourne's tech ecosystem leans more product-led and design-led than Sydney's. That's a strength when it comes to retention and word-of-mouth, but it can mean acquisition discipline lags. The Melbourne app teams we work with are typically strong on product and brand and looking to upgrade their growth muscle — which is exactly the gap we fill.
We see particular opportunity in Melbourne for short-form viral video right now. Local creators are some of the strongest in Australia, and well-built creator + paid amplification programs can deliver outsized installs at fractions of paid CPI.
What our clients say
Trusted by founders and CEOs across Australia and beyond
Very pleased
“From a strategic advertising standpoint, I don't know what we would have done without you guys. The team (Greg, Michelle, and I) have been very pleased with the progress so far.”
Melbourne app teams we've worked with and beyond
App marketing in Melbourne — frequently asked questions
Are you based in Melbourne?
App Media is an Australian agency that serves Melbourne clients regularly. We have Melbourne availability for in-person workshops and strategy sessions when helpful, and run day-to-day work remotely.
What does a typical Melbourne engagement look like?
Most engagements start with an ASO foundation phase (4 weeks, $5K–$15K) then move into ongoing paid acquisition + retention ($7.5K–$30K/month + media spend). Scope is always tailored to your stage, category and goals.
Do you work with pre-launch Melbourne apps?
Yes. Pre-launch is one of our highest-leverage engagements — we help you set up App Store positioning, asset production and a launch plan that drives meaningful day-one installs and category top-chart momentum.
Which channels do you focus on for Melbourne apps?
Apple Search Ads, Meta (Facebook + Instagram), TikTok, Google App Campaigns and short-form viral video. The exact mix depends on your category and audience — we'll recommend a channel mix as part of the strategy call.
How do I get started?
Apply through our application form or schedule a free 30-min call directly. Jarrah personally reviews every application within 1–2 business days.
Ready to get started?
Speak to App Media — Melbourne's specialist app marketing agency.
Free 30-min strategy call. Personally reviewed by Jarrah.