Creator strategy
We identify the right creators for your category, brief them effectively, and orchestrate cohesive multi-creator campaigns rather than one-off posts.
Short-form viral video
Drive mobile app installs with TikTok, Reels and YouTube Shorts.
Organic short-form viral videos are the highest-leverage acquisition channel of the decade. We craft and execute viral video campaigns that drive significant targeted installs and user engagement at scale.
Viral Video Campaigns
The most powerful organic acquisition channel of the decade.
Organic short-form viral videos such as TikToks, Reels, and YouTube Shorts are fast becoming our go-to strategy for driving significant targeted installs and user engagement at scale.
Unlike paid media, viral video gives you compounding returns. A single video that resonates can drive tens or hundreds of thousands of installs at a fraction of paid CPI — and the engagement signal feeds platform algorithms, multiplying organic reach further.
What's included
Everything you get with our Viral Video Campaigns service
Concept & script development
Hook-driven video concepts and scripts informed by what's currently performing in your category — not generic ad templates that look like ads.
TikTok-native production
Production that feels like the platform, not like a TV ad bolted onto vertical video. Native-feeling creative consistently outperforms produced creative on TikTok and Reels.
Multi-platform distribution
Same hooks, platform-native edits across TikTok, Instagram Reels, Facebook Reels and YouTube Shorts to maximise the return on every concept that lands.
Paid amplification
When organic videos take off, we layer paid amplification (Spark Ads, boosted Reels, Shorts ads) on top to compound the reach while CPI is low.
Performance-led iteration
Weekly creative testing cycles. We double down on hooks and formats that drive installs; cut what doesn't. Campaigns get better every week.
Build a viral video engine that drives installs every week.
The biggest mistake we see app teams make with TikTok and Reels is treating it like Instagram or Facebook — posting beautiful brand content and wondering why nothing converts. Short-form viral video is its own discipline, with its own creative grammar.
If you want to build a viral video engine for your app — whether that means a single launch campaign or an ongoing always-on creator program — apply for a free 30-min strategy call.
Frequently asked questions
Is short-form viral video right for every app?
Most consumer-facing apps benefit significantly. Apps targeting Gen Z and younger millennials see the strongest results. B2B and niche enterprise apps are typically better served by other channels — we'll tell you upfront if your app isn't a fit.
How many videos do you produce per month?
It depends on the engagement and goals. A typical always-on viral video engagement produces 8–20 videos per month, mixed across creators and platforms, with weekly creative reviews to focus production on what's converting.
Do you handle creator outreach and contracts?
Yes. We identify creators, manage outreach, negotiate rates, contract them, brief them, and review every piece of content before it ships.
How do you measure viral video performance for app installs?
We use TikTok's app tracking, Meta's app SAN, AppsFlyer/Adjust attribution, App Store Connect referrer reports, and direct uplift modelling. We can attribute installs to specific creators, hooks and concepts so you know exactly what's working.
How much does a viral video campaign cost?
Production-only campaigns typically start around $5,000–$15,000 per month. Always-on creator programs with paid amplification typically range from $15,000–$50,000+ per month depending on scale. Apply for a strategy call for a tailored quote.
More services
Explore our other services
Pre-Launch Planning
Get expert advice and genuine feedback from Jarrah and his team to avoid common pre-launch marketing mistakes, ready your App for release and implement a successful Pre-Launch Campaign.
Learn moreApp Launch Execution
Using our experience, we carry out the essential pre-launch and app launch activities you need to predictably drive users from day one, increase App Store rankings, and set you up for long-term success.
Learn moreRetention & Engagement
Most agencies focus on acquiring new users but neglect to convert and retain them. When you work with us, our priority is to improve your in-app conversion & engagement rates so you can actually build a successful app company.
Learn moreTrusted by leading app companies
Ready to get started?
Speak to an Viral Video Campaigns specialist
We look forward to making you our next success story.