Launch-day Apple Search Ads
We pre-build, pre-research and pre-approve Apple Search Ads campaigns so they go live the moment your app is published, capturing high-intent installs from the first hour.
App launch
Launch your app and get meaningful results from day one.
Coordinated launch campaigns across Apple Search Ads, Meta, TikTok, Google and our owned traffic sources — backed by App Store Optimisation that compounds.
Launch
Launch right the first time.
Using our experience launching hundreds of apps, we carry out the essential pre-launch and launch activities you need to predictably drive users from day one, increase App Store rankings, and set you up for long-term success.
We coordinate App Store releases with paid media flights, viral video drops and PR moments so that every channel reinforces the others — driving the install velocity that triggers App Store algorithms in your favour.
What's included
Everything you get with our Launch service
Coordinated paid-media flight
Synchronized Meta, TikTok and Google App Campaigns, calibrated to drive install volume without burning your budget on low-quality users.
PR & influencer outreach
Targeted outreach to relevant tech and category publications, plus creator partnerships that drive both installs and credible third-party citations.
App Store ranking acceleration
We target the velocity windows that App Store algorithms reward, helping new apps push into category top charts and unlock organic discovery.
Real-time monitoring & optimisation
We watch every install, every impression, every cost-per-install in real time during your launch window — and re-allocate budget to whatever is converting best.
Daily transparent reporting
You'll know exactly what's working from day one. No black-box dashboards. Clear, honest reporting tied to metrics that actually matter to your business.
Set your app up for long-term success from day one.
An app launch isn't a single moment — it's a coordinated 30 to 90-day campaign. We design and execute every element so that the user acquisition gains you make on launch day compound through your first quarter and beyond.
If you're planning an iOS or Android launch and want an experienced team running it for you, apply for a free 30-min strategy call.
Frequently asked questions
How long does an app launch campaign run?
A standard App Media launch campaign runs 30 to 90 days, with the most concentrated activity in the first 7 to 14 days. We continue optimising and scaling for as long as the campaign is delivering positive ROI.
What channels do you use for app launches?
Apple Search Ads, Meta (Facebook and Instagram) Ads, TikTok Ads, Google App Campaigns, organic short-form video (TikToks, Reels, YouTube Shorts), targeted PR, and influencer partnerships. The channel mix depends on your category, audience and budget.
Do you handle the App Store Optimisation as part of launch?
Yes. App Store Optimisation is foundational to any successful launch. We handle keyword research, metadata, screenshots, app preview videos and ongoing iteration as part of every launch engagement.
How much does an app launch campaign cost?
App Media launch fees typically range from $10,000 to $50,000 depending on scope, plus your media spend (which we recommend planning at minimum $20,000 for a meaningful AU launch). Apply for a free strategy call to get a tailored quote.
More services
Explore our other services
Pre-Launch Planning
Get expert advice and genuine feedback from Jarrah and his team to avoid common pre-launch marketing mistakes, ready your App for release and implement a successful Pre-Launch Campaign.
Learn moreRetention & Engagement
Most agencies focus on acquiring new users but neglect to convert and retain them. When you work with us, our priority is to improve your in-app conversion & engagement rates so you can actually build a successful app company.
Learn moreApp Store Optimisation
After ranking countless apps to the top of the Apple App Store and Google Play Store, you can rely on our extensive experience and data-driven methodologies to execute everything you need to maximise free organic installs and dramatically improve your conversion rates.
Learn moreTrusted by leading app companies
Ready to get started?
Speak to an Launch specialist
We look forward to making you our next success story.