Ongoing user acquisition
Continuous campaign management across Apple Search Ads, Meta, TikTok, Google and other channels — scaled up or down based on what's working.
Post-launch growth
Sustain growth, retain users and scale your revenue.
So you've launched your app and kick-started user acquisition — how do you sustain and increase growth over time? That's where our post-launch strategies come in.
Post Launch
Retention and engagement that compounds.
Most agencies focus on acquiring new users but neglect what it takes to actually convert and retain them. When you work with us, our priority is to improve your in-app conversion and engagement rates so you can actually build a successful app company.
We pair ongoing user acquisition with conversion-rate, retention and lifecycle optimisation — the combination that turns a successful launch into a sustainable, scaling app business.
What's included
Everything you get with our Post Launch service
Conversion-rate optimisation
We optimise your App Store listing, paywall and onboarding to lift install-to-trial, trial-to-paid and overall conversion rates.
Retention & lifecycle
We design lifecycle messaging, push notification strategies and re-engagement campaigns that bring lapsed users back and increase day-30 and day-90 retention.
Revenue optimisation
Subscription pricing tests, paywall optimisation, in-app purchase positioning and upsell/cross-sell flows that lift average revenue per user (ARPU).
Referral & viral mechanisms
Build referral programs, share mechanics and viral loops into your app to lower customer acquisition cost (CAC) and amplify organic growth.
Continuous reporting & iteration
Weekly performance reviews, transparent dashboards, and a continuous-improvement loop so your app keeps getting better and your unit economics keep improving.
Turn your launched app into a scaling business.
Post-launch is where most app companies plateau. We help you avoid that by pairing disciplined paid acquisition with retention and lifecycle work that compounds month-over-month.
Apply for a free strategy call to talk through your current metrics and where the biggest growth levers are.
Frequently asked questions
When should I switch from launch mode to post-launch mode?
Typically 60–90 days post-launch, once your foundational acquisition channels are stable and you have meaningful retention data. Some clients run launch and post-launch as a continuous engagement.
What retention metrics should I be focused on?
Day-1, Day-7 and Day-30 retention are the headline metrics; for subscription apps, also focus on trial-to-paid conversion, churn and lifetime value (LTV). We benchmark your numbers against your category and prioritise the highest-leverage interventions.
Do you optimise the app itself, or just the marketing?
Both. We provide UX, paywall and onboarding recommendations to your team based on what we see converting in the funnel. We don't write your app code, but we work alongside your developers to ship the changes that matter most.
How do you measure ROI on post-launch work?
We track customer acquisition cost (CAC), lifetime value (LTV), payback period, retention curves and revenue growth — and report against the targets we set together at the start of the engagement.
More services
Explore our other services
Pre-Launch Planning
Get expert advice and genuine feedback from Jarrah and his team to avoid common pre-launch marketing mistakes, ready your App for release and implement a successful Pre-Launch Campaign.
Learn moreApp Launch Execution
Using our experience, we carry out the essential pre-launch and app launch activities you need to predictably drive users from day one, increase App Store rankings, and set you up for long-term success.
Learn moreApp Store Optimisation
After ranking countless apps to the top of the Apple App Store and Google Play Store, you can rely on our extensive experience and data-driven methodologies to execute everything you need to maximise free organic installs and dramatically improve your conversion rates.
Learn moreTrusted by leading app companies
Ready to get started?
Speak to an Post Launch specialist
We look forward to making you our next success story.