Background
MedAdvisor is a leading Australian health-tech company helping patients manage medications, prescriptions, refills and adherence. Their mobile app is a primary channel for patient engagement and ongoing adherence support.
MedAdvisor engaged App Media to lift App Store visibility for medication-related queries and improve install-to-active-user conversion.
The challenge
- Health and medication categories on the App Store are competitive and tightly regulated — copy and imagery have to work for both Apple/Google guidelines and TGA expectations.
- A large addressable patient population, but App Store discoverability was holding the app back from reaching it.
- Installs that landed often took several days to convert to first-medication-logged — which depressed lifecycle metrics.
What we did
Patient-centred ASO:
- Keyword research focused on real patient language — "medication reminder", "prescription tracker", "Webster pack" — rather than clinical terms.
- New screenshot suite and video walkthrough emphasising the daily-use patient workflow rather than feature lists.
- Compliance-reviewed copy for Australian health app guidelines.
Conversion-rate optimisation:
- A/B tests on App Store hero shots, headlines and call-out badges.
- Onboarding-flow recommendations passed through to MedAdvisor's product team to speed first-action conversion post-install.
Lifecycle integration:
- Coordination with MedAdvisor's CRM team to align in-app activation with App Store messaging.
Results
- #1 ranking on "medication" and related Australian App Store searches.
- App Store install conversion up 44% off the new creative and copy.
- Active user count up 85% within six months as install volume and onboarding conversion compounded.