Background
Cashrewards is one of Australia's leading cashback rewards platforms — partnering with hundreds of major retailers to deliver cashback to millions of Australian shoppers. Their mobile app is a primary channel for activations and ongoing engagement.
App Media partnered with Cashrewards to drive both ASO and paid acquisition outcomes for the app, with a brief to lift install volume while keeping cost-per-install (CPI) and downstream unit economics healthy.
The challenge
- High competitive pressure from international cashback and shopping rewards apps competing for the same App Store keywords.
- A paid acquisition program that was working but had room to optimise on creative and audience targeting.
- A need to grow install volume meaningfully without proportionally growing CAC.
What we did
ASO foundation:
- Full Australian-market keyword research, competitive mapping and conversion-rate baseline.
- Refreshed App Store and Play Store metadata, screenshots, video preview.
- Iterative experiments on screenshot order, hero copy and feature emphasis.
Apple Search Ads:
- Restructured ASA account into discovery / brand / generic / competitor campaigns with disciplined keyword and bid management.
- Improved keyword discovery cadence and negative-keyword hygiene.
Meta + TikTok creative:
- Refresh of paid creative across Meta and TikTok with new hooks, formats and audiences.
- Continuous creative production and rotation to defend CPI.
Results
- Top 5 category ranking on key shopping rewards keywords in the Australian App Store.
- Paid cost-per-install down 32% off creative and audience optimisation.
- Total install volume up 165% across organic and paid channels combined.
Cashrewards remains a long-term App Media partner.